23 Best Lunar New Year Gifts, Chinese New Year 2024

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Photo: Courtesy of JW Pei.

The Year of the Dragon is just around the corner, with Lunar New Year hitting on February 10, 2024. Whether or not you celebrate Chinese New Year, Tết (the Vietnamese version of the festival), or Seollal (the Korean celebration), this is a fantastic time to check out what brands have in store for the traditional holiday. It's typical for brands to drop Lunar New Year-themed items — usually in auspicious shades of red, pink, and gold — to entice shoppers that want to score something special to bring them extra luck.

This year, there is plenty of fierce merchandise thrown in for good measure, as a nod to the Dragon Chinese Zodiac. If you're searching for the perfect gift to usher in some good fortune for a loved one, you're on a lucky streak here (pun intended). Ahead, we've rounded up the coolest Lunar New Year gift ideas, including limited-edition beauty buys, on-sale accessories, and delicious Asian treats — along with with a handful of products from our favorite AAPI-owned businesses. Fair warning: You might be tempted to keep some of these lucky gems for yourself.

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